Search engine optimization is all about writing content, html, etc. to achieve keyword importance and drawing traffic from the SERP. Most people think that the key to high ranking in the SERP is to do as many things as you can and run a thousand links as fast as you can. There are many ways to optimize a website or a blog. You can take a short cut but I don't recommend it.
SEO is a painstaking process. This requires that you get into the mind of your viewer or visitor as a search engine and ask yourself what are they going to search for. If you write content that is relevant you will attract more viewers and your site will rise in rankings. If you write content that is not relevant your viewer will probably pass it over because it was not relevant.
Here are some of the marketing/SEO strategies that can be use to rank a website:
1. Using targeted keyword phrases in headlines. You can also use anchor text for your links (bolding and underlining) to further highlight the target phrases.
2. Using heading tags (h1, h2, h3, h4, etc) to highlight an important keyword phrase. These are the tags that search engines show on the page. These h tags will use the target keyword phrase out in the layout. Not sticking to the physical page layout in these h tags will get penalized by Google. Bold your h1, h2, h3, etc. Bold your h1 tag, bold the h2 tag, etc. If you are linking to other pages, do it through your target keywords for easy recognition. H tags are very important.
3. Using individual keyword phrases in the title tag of the web site and post titles. Make sure that the titles are relevant and relevant to what you are trying to write. Put your article in categories. Use Meta tags also. Google thinks of meta tags we fit or use on your outside site that relates to your page/post. Think of meta tags as little ryptical signatures around your posts.
4. Submit your site to directories, search engines, and classified ad sites. If you do not even know of these places you are missing out. There are many directories on the web that will submit your site for free. Don't forget to read their guidelines and submit your site. Search engines community is huge.
5. Advertise your sites through Pay-Per-Click (PPC) and Clicksales (per sale). Don't put your ad on pages that won't get any clicks. I use Google AdSense (affiliate program) and Clickbank. Understand such programs and get in on them. Make sure that the AdSense or other ads are relevant to the site content. If the ads are not related to the site you will lose your money for each click and also for the time the ad is there. The Pay-Per-Click (PPC) networks is a science and creative to play but it has happy rewards. Use Google Adswords, Yahoo Search Engine, MSN, etc. These have influence. Google, Yahoo and MSN all have PPC networks. Treat them as very important channels of traffic for your sites.
6. Link posting. It is very important in SEO to link your site with other domain or sites. The more links you obtain outside of your site the more chances you'll get a better ranking.
7. Blog posts. Typically, good articles will yield and could generate great traffic too.
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