SEO stands for search engine optimization and is the process of optimizing, or maximizing your webpages, and the associated content, according to the criteria that the search engines such as Google, Yahoo! and MSN, use to determine search engine rankings for keywords. Google, Yahoo! and MSN are three major search engines that are almost entirely used for searching the web. Around 90% of all web traffic is derived from Google, Yahoo! and MSN. SEO is not a stand alone process, although it is the underlying foundation for almost all other actions that you will take to increase traffic to your website.
Here are the action points that you need to be aware of in SEO:
1. Keyword Density
The number of keywords that you are trying to rank for is ultimately the secret to the success of your SEO strategy. You want to have an appropriate amount of keyword density on each page of your website. With that said, there are still variations of getting inside the #1 position of the Google, Yahoo! and MSN search results.
Keyword density is always going to be an evolving process. It used to be that you could repeat your keyword enough times to reach the #1 position. Although this is still true, you also want to be aware that some of the simple minor differences between the search engines can lead to you being dropped from the search results. Every few weeks you should be running checks to make sure that your website still ranks for your targeted keyword.
2. Targeting Long-Tailed Keywords
Often people are trying to rank for the most searched-for keywords. If you become aware of this fact you can quickly rank for extremely long-tail keywords. These typically are phrases that are at least three or more words long. In many cases, these longer keywords will provide you with highly targeted traffic.
3. Subheadings and Titles
When setting up your WordPress blog, make sure that you use subheadings and titles that are relevant to the blog's topic. This will help the search engines determine not only the content of the blog, but the keywords that you are trying to rank for.
4. Titles
Generally, WordPress will automatically generate "titles" for your blog posts. You should focus on generating useful titles that will attract readers to your blog.
5. Use RSS
RSS is a great tool for driving traffic to your blog. It is easy to use and it won't take up too much of your time. Keep it up to date though - the search engines change all the time.
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